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An analysis of the antecedents of loyalty and the moderating role of customer demographics in an emerging mobile phone industry
Qayyum, Abdul; Khang, Do Ba; Krairit, Donyaprueth - In: International journal of emerging markets 8 (2013) 4, pp. 373-391
Persistent link: https://www.econbiz.de/10010364234
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The impact of service failure on brand credibility
Bougoure, Ursula Sigrid; Russell-Bennett, Rebekah; … - In: Journal of retailing and consumer services 31 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
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The impact of customers' perception of CSR on corporate brand loyalty : the case of the Romanian mobile telecom industry
Moisescu, Ovidiu Ioan - In: Central European business review : CEBR 4 (2015) 2, pp. 21-30
Persistent link: https://www.econbiz.de/10011489421
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Implicit and explicit loyalty : the role of satisfaction, trust and brand image in mobile telecommunication industry
Yeboah-Asiamah, Eric; Nimako, Simon Gyasi; Quaye, Daniel M. - In: International journal of business and emerging markets … 8 (2016) 1, pp. 94-115
Persistent link: https://www.econbiz.de/10011565211
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Exploiting big data for customer and retailer benefits : a study of emerging mobile checkout scenarios
Aloysius, John A.; Hoehle, Hartmut; Venkatesh, Viswanath - In: International journal of operations & production … 36 (2016) 4, pp. 467-486
Persistent link: https://www.econbiz.de/10011565384
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The impact of perceived customer delight on the frontline employee
Barnes, Donald C.; Ponder, Nicole; Hopkins, Christopher D. - In: Journal of business research : JBR 68 (2015) 2, pp. 433-441
Persistent link: https://www.econbiz.de/10010472554
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Estimation of customer retention for Indian mobile telecommunicatio sector
Reddy, M. Ravindar; Ganesh, Srikanth; Rahul, T.; Mann, … - In: International journal of business information systems : … 16 (2014) 3, pp. 233-246
Persistent link: https://www.econbiz.de/10010478211
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Mobile phone customer retention strategies and Chinese e-commerce
Peng, Jianping; Quan, Jing; Zhang, Shaoling - In: Electronic commerce research and applications 12 (2013) 5, pp. 321-327
Persistent link: https://www.econbiz.de/10010505472
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Exploring mobile application customer loyalty : the moderating effect of use contexts
Chang, Chiao-Chen - In: Telecommunications policy : the international journal … 39 (2015) 8, pp. 678-690
Persistent link: https://www.econbiz.de/10011496016