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How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Weber, T. J.; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of marketing communications 27 (2021) 4, pp. 389-414

Persistent link: https://www.econbiz.de/10012515869

The impact of review valence and awareness of deceptive practices on consumers' responses to online product ratings and reviews

Karabas, Ismail; Kareklas, Ioannis; Weber, T. J.; … - In: Journal of marketing communications 27 (2021) 7, pp. 685-715

Persistent link: https://www.econbiz.de/10012653582

The role of regulatory focus and self-view in "green" advertising message framing

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 25-39

Persistent link: https://www.econbiz.de/10009762984

The role of regulatory focus and self-view in "green" advertising message framing

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Green advertising and the reluctant consumer, (pp. 19-33). 2014

Persistent link: https://www.econbiz.de/10010399387

Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising

Zhao, Guangzhi; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of advertising : official publication of the … 43 (2014) 3, pp. 244-255

Persistent link: https://www.econbiz.de/10010408866

"I eat organic for my benefit and yours" : egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists

Kareklas, Ioannis; Carlson, Jeffrey R.; Muehling, Darrel D. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 18-32

Persistent link: https://www.econbiz.de/10010344096

The effect of color and self-view priming in persuasive communications

Kareklas, Ioannis; Muehling, Darrel D.; King, Skyler - In: Journal of business research : JBR 98 (2019), pp. 33-49

Persistent link: https://www.econbiz.de/10012007158

Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands

Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102

Persistent link: https://www.econbiz.de/10011771789

Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

KAREKLAS, IOANNIS; MUEHLING, DARREL D. - In: Journal of Consumer Affairs 48 (2014) 2, pp. 223-250

type="main" xml:id="joca12039-abs-0001" Texting while driving is becoming a problem of epidemic proportion, causing thousands of fatalities each year. However, surprisingly few academic studies to date have examined this issue in a social marketing context. We address this research void by...

Persistent link: https://www.econbiz.de/10011153184

Differential response to corporate political advocacy and corporate social responsibility : implications for political polarization and radicalization

Weber, T. J.; Joireman, Jeff; Sprott, David E.; Hydock, … - In: Journal of public policy & marketing 42 (2023) 1, pp. 74-93

Persistent link: https://www.econbiz.de/10014228890