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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Television marketing : network, local, and cable
Poltrack, David F.
;
Poltrack, David
-
1983
Persistent link: https://www.econbiz.de/10000035790
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2
Television marketing : network, local, and cable
Poltrack, David
-
1983
Persistent link: https://www.econbiz.de/10004652568
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3
Short-term effects of advertising: some well-established empirical law-like patterns
Wood, Leslie
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 186-192
Persistent link: https://www.econbiz.de/10003860561
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4
FEATURE: DEVELOPMENTS IN THE US - Media planners look beyond the numbers
Poltrack, David
- In:
ADMAP : for decisionmakers in advertising, marketing, …
33
(
1998
)
8
,
pp. 31-33
Persistent link: https://www.econbiz.de/10006786726
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5
Internet Ad Buys-What Reach and Frequency Do They Deliver?
Wood, Leslie
- In:
Journal of advertising research
38
(
1998
)
1
,
pp. 21-28
Persistent link: https://www.econbiz.de/10006523609
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6
Recency in Media Planning Re-Defined
Reichel, Walter
;
Wood, Leslie
- In:
Journal of advertising research
37
(
1997
)
4
,
pp. 66-74
Persistent link: https://www.econbiz.de/10006525830
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7
Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns
Wood, Leslie
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 186-192
Persistent link: https://www.econbiz.de/10008273041
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