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Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
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Advertisement placement in TV programs : different roles of ELM and mood protection mechanism
Soni, Mayank Jyotsna - 2013
Persistent link: https://www.econbiz.de/10009734928
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Entertaining Persuasion : die Wirkungen von Advergames auf Kinder
Waiguny, Martin - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008902510
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Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 64 (2024) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
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Accountants' attitudes toward advertising : a longitudinal study
Clow, Kenneth E.; Stevens, Robert E.; McConkey, C. William - In: The journal of services marketing 23 (2009) 2, pp. 125-132
Persistent link: https://www.econbiz.de/10009525766
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Effectiveness of advertising formats in television
Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
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Socio-economic factors and impact of television advertising on children in the Middle East
Nassar, Mohamed A.; Abou Seido, Noor O.; Al Zain, … - In: Middle East journal of management : MEJM 2 (2015) 3, pp. 195-211
Persistent link: https://www.econbiz.de/10011503521
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2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.; Milne, R. John - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 5, pp. 402
Persistent link: https://www.econbiz.de/10011950468
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Search engine advertising effectiveness in a multimedia campaign
Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
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Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J. - In: Journal of marketing communications 19 (2013) 5, pp. 377-386
Persistent link: https://www.econbiz.de/10010227707