Marketing managers in many industries are seeking to provide their companies with new tools to detect market changes early and quickly enough to defend their competitive position. Social media has been recognized to be particularly relevant for both marketing strategies and competitive...

The rapid growth of technology has transformed education from conventional classroom teaching to learner centred, flexible learning anytime anywhere resulting in the popularity of Massive Open Online Courses (MOOCs). It is evident that many MOOCs have adopted social media tools to engage their...

User generated content in the social media platforms are being considered as an important source for information about consumers and other emerging trends by the businesses. Using Twitter analytics, the paper presents insights on trends and discussions about the Internet of Things (IoT). Using...

This article is intended to serve as a primer of social media analytics. The paper explores different dimensions of social media analytics by drawing on a review of the literature. Specifically, the paper sheds light on the definitional aspects, types of social media data and types of analytics...

The surge of interest in big social data has led to growing demand for social media analytics (SMA). Having robust SMA can help firms create value and achieve competitive advantages. However, most firms do not always know how to embrace big social data to establish a path to value. This study...

Social Media has become one of the major industries in the world. It has been noted that almost three fourth of the world's population use social media. This has instigated many researches towards social media. One such useful application is the sentimental analysis of real time social media...

Artificial intelligence (AI) is a powerful technology that can be utilized throughout a construction project lifecycle. Transition to incorporate AI technologies in the construction industry has been delayed due to the lack of know-how and research. There is also a knowledge gap regarding how...

Social media enable companies to assess consumers' opinions, complaints and needs. The systematic and data-driven analysis of social media to generate business value is summarized under the term Social Media Analytics which includes statistical, network-based and language-based approaches. We...