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Bridging brand parity with insights regarding consumer behavior

Turunç, Ömer; Karayalçin, Cem - In: Economics / Journal articles : the open-access, … 18 (2024) 1, pp. 1-10

Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model. Based on information processing theory, the first aim of...

Persistent link: https://www.econbiz.de/10014495906

Conceptualizing luxury buying behavior : the Indian perspective

Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228

Persistent link: https://www.econbiz.de/10011378279

Qualitative projective techniques in political brand image research from the perspective of young adults

Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144

Persistent link: https://www.econbiz.de/10010491598

Consumer perceived brand innovativeness : conceptualization and operationalization

Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615

Persistent link: https://www.econbiz.de/10011409511

Broadening the brandfest : play and ludic agency

Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10011626376

The child–brand relationship : social interactions matter

Rodhain, Angélique; Aurier, Philippe - In: The journal of product & brand management 25 (2016) 1, pp. 84-97

Persistent link: https://www.econbiz.de/10011563041

Exploring the link between brand love and engagement through a qualitative approach

Gómez-Suárez, Mónica; Alonso, Luis Enrique; Campo, Sara - In: International journal of business environment : IJBE 8 (2016) 4, pp. 367-384

Persistent link: https://www.econbiz.de/10011663951

Identifying branding features of products for children

Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984

Persistent link: https://www.econbiz.de/10012222070

Mapping brand similarities : Comparing consumer online comments versus survey data

Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139

Persistent link: https://www.econbiz.de/10012172151

Customer-based perceptual map as a marketing intelligence source

Daabes, Ajayeb S. Abu; Kharbat, Faten F. - In: International journal of economics and business research 13 (2017) 4, pp. 360-379

Persistent link: https://www.econbiz.de/10011740419