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New conjoint approaches to scaling brand equity and optimising share of preference prediction

Guyon, Hervé; Petiot, Jean-François - In: International journal of market research : JMRS ; the … 57 (2015) 5, pp. 701-725

Persistent link: https://www.econbiz.de/10011494706

Consumer perceived brand innovativeness : conceptualization and operationalization

Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615

Persistent link: https://www.econbiz.de/10011409511

A Conjoint Approach for Consumer - and Firm-Level Brand Valuation

Jedidi, Kamel - 2011

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Positioning Thai Brands in Developed Country Markets : Consumer Research from Finland

Speece, Mark - 2015

Country-of-origin (COO) perceptions are an important issue as NIC/LDC products penetrate markets in developing countries. Brand managers may face unwillingness to buy their products if their home country has strong negative perceptions. Six consumer surveys from Finland show that Thai products...

Persistent link: https://www.econbiz.de/10013022752

The dynamic nature of marketing constructs

Bergkvist, Lars; Eisend, Martin - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 521-541

Persistent link: https://www.econbiz.de/10012548064

Conceptualising attitudes towards brand genuinuity : scale development and validation

Hart, Brian 't; Phau, Ian - In: The journal of brand management : an international journal 29 (2022) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10013270435

Identifying branding features of products for children

Shelepova, Е. V.; V. I., Samofalov - In: European research studies 21 (2018) 2, pp. 970-984

Persistent link: https://www.econbiz.de/10012222070

Broadening the brandfest : play and ludic agency

Kjeldgaard, Dannie; Bode, Matthias - In: European journal of marketing : EJM 51 (2017) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10011626376

Exploring the link between brand love and engagement through a qualitative approach

Gómez-Suárez, Mónica; Alonso, Luis Enrique; Campo, Sara - In: International journal of business environment : IJBE 8 (2016) 4, pp. 367-384

Persistent link: https://www.econbiz.de/10011663951

Brand addiction : exploring the concept and its definition through an experiential lens

Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127

Persistent link: https://www.econbiz.de/10011866558

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