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Adoption and impact of marketing performance assessment systems among travel agencies
Magno, Francesca; Cassia, Fabio; Bruni, Attilio - In: International journal of contemporary hospitality management 29 (2017) 4, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011707986
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Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
Lee, Tzong-ru; Choy, King Lun; Hsu, Min Chih; Cassia, Fabio - In: International journal of business excellence 11 (2017) 1, pp. 38-57
Persistent link: https://www.econbiz.de/10011710580
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Evaluating the outcomes of service ecosystems : the interplay between ecosystem well-being and customer well-being
Baccarani, Claudio; Cassia, Fabio - In: The TQM journal : the international review of … 29 (2017) 6, pp. 834-846
Persistent link: https://www.econbiz.de/10011804576
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The value of self-determination theory in marketing studies : insights from the application of PLS-SEM and NCA to anti-food waste apps
Cassia, Fabio; Magno, Francesca - In: Journal of business research : JBR 172 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10014547402
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Guest editorial: using partial least squares structural equation modeling (PLS-SEM) in quality management
Magno, Francesca; Cassia, Fabio; Ringle, Christian M. - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1237-1241
Persistent link: https://www.econbiz.de/10014548060
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A brief review of partial least squares structural equation modeling (PLS-SEM) use in quality management studies
Magno, Francesca; Cassia, Fabio; Ringle, Christian M. - In: The TQM journal : the international review of … 36 (2024) 5, pp. 1242-1251
Persistent link: https://www.econbiz.de/10014548063
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Special issue: using partial least squares structural equation modeling (PLS-SEM) in quality management
Magno, Francesca (ed.); Cassia, Fabio (ed.);  … - 2024
Persistent link: https://www.econbiz.de/10014548070
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Reviewing the SmartPLS 4 software : the latest features and enhancements
Hwa, Jacky Cheah Jun; Magno, Francesca; Cassia, Fabio - In: Journal of marketing analytics : JMA 12 (2024) 1, pp. 97-107
Persistent link: https://www.econbiz.de/10014538767
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Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Arruda Filho, Emilio Jose Montero; Cassia, Fabio; … - In: International journal of technology marketing : IJTMkt (2008), pp. 56-80
Persistent link: https://www.econbiz.de/10008270453
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Beyond the interoperability of telephony, VoIP and networking: self-realisation marketing contribution to value creation in telecommunications sector
Arruda Filho, Emilio Jose Montero; Cassia, Fabio; … - In: International journal of technology marketing : IJTMkt 3 (2008) 1, pp. 56-80
Persistent link: https://www.econbiz.de/10008270475