Introduction: An Overview of the Research -- Business Incubation -- Entrepreneurship, Opportunities and Entrepreneurial Learning -- Research Methods -- The INNOSPACE Experience -- The Role of Prior Knowledge in Opportunity Identification -- Learning and Opportunity Development in INNOSPACE --...

Purpose – This article aims to examine the extent to which Western World “textbook” strategic marketing is being practised within Chinese manufacturing companies as well as its contribution to competitive success. Design/methodology/approach – Data were collected by means of a...

Reports on a change process at Anglian Water using personal development plans (PDPs). The plan encourages staff to think of their whole life and their hopes, ambitions and expectations. Explains the PDP process. Dimensions of the PDP include job skills, the wider business, the home and personal...

Recent initiatives in business curricula have included emphases on global business communication and ethics. Combines these issues by comparing the ethical predisposition of business students in New Zealand and Singapore with their US counterparts. A sample of 373 students indicated that the...

Many studies have highlighted the important role that marketing plays in contributing to a firm’s competitive success. In most cases, however, research has focused on either large businesses, or, to a lesser extent, very small businesses, essentially ignoring the many “medium‐sized”...