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Are multichannel customers really more valuable? : the moderating role of product category characteristics

Kushwaha, Tarun; Shankar, Venkatesh - In: Journal of marketing 77 (2013) 4, pp. 67-85

Persistent link: https://www.econbiz.de/10009782077

Broadening the perspective on e-commerce : a comparative analysis of mobile shopping and traditional online shopping

Schramm-Klein, Hanna; Wagner, Gerhard - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 119-130

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Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers

Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414

Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...

Persistent link: https://www.econbiz.de/10014491681

Demand effects of the internet-of-things sales channel : evidence from automating the purchase process

Adamopoulos, Panagiotis; Todri, Vilma; Ghose, Anindya - In: Information systems research : ISR 32 (2021) 1, pp. 238-267

Persistent link: https://www.econbiz.de/10012594942

Omni-channel strategy in the framework of the search engines

Gultekin, Beyza; Erdem, Sabri - In: Managing customer experiences in an omnichannel world : …, (pp. 211-232). 2021

Persistent link: https://www.econbiz.de/10012492390

Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty

Swoboda, Bernhard; Winters, Amelie - In: Journal of business research : JBR 125 (2021), pp. 279-294

Persistent link: https://www.econbiz.de/10012494066

Private label management : a literature review

Wu, Lifang; Yang, Wei; Wu, Jessica - In: Journal of business research : JBR 125 (2021), pp. 368-384

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Designing satisfying service encounters : website versus store touchpoints

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

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Context-dependent preferences and retailing : vertical restraints on internet sales

Helfrich, Magdalena; Herweg, Fabian - In: Journal of behavioral and experimental economics 87 (2020)

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Segmenting multichannel consumers across search, purchase and after-sales

Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71

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