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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 7, pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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Stage-gate and agile development in the digital age : promises, perils, and boundary conditions
Paluch, Stefanie; Antons, David; Brettel, Malte; Hopp, … - In: Journal of business research : JBR 110 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012237889
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Culture and cross-functional coopetition : the interplay of organizational and national culture
Knein, Ernesto Leonhard; Greven, Andrea Sarah; Bendig, David - In: Journal of international management 26 (2020) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012296825
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Social capital and the digital crowd : involving backers to promote new product innovativeness
Eiteneyer, Nils Martin; Bendig, David; Brettel, Malte - In: Research policy : policy, management and economic … 48 (2019) 8, pp. 1-15
Persistent link: https://www.econbiz.de/10012298335
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Determining scientists' academic engagement : perceptions of academic chairs' entrepreneurial orientation and network capabilities
Greven, Andrea Sarah; Strese, Steffen; Brettel, Malte - In: The journal of technology transfer 45 (2020) 5, pp. 1376-1404
Persistent link: https://www.econbiz.de/10012300682
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Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.; Zacharias, Nicolas A.; Brettel, Malte - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
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The influence of internal social capital on serial creators’ success in crowdfunding
Skirnevskiy, Vitaly; Bendig, David; Brettel, Malte - In: Entrepreneurship, theory and practice : ET & P 41 (2017) 2, pp. 209-236
Persistent link: https://www.econbiz.de/10011656251
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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On the dynamic bundles behind operations management and research and development
Waleczek, Peter; Driesch, Till von den; Flatten, Tessa; … - In: European management journal 37 (2019) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10012004409
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Interorganizational trust production contingent on product and performance uncertainty
Schilke, Oliver; Wiedenfels, Gunnar; Brettel, Malte; … - In: Socio-economic review 15 (2017) 2, pp. 307-330
Persistent link: https://www.econbiz.de/10012005576