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On micro-foundations of dynamic capabilities : a multi-level perspective based on CEO personality and knowledge-based capital
Bendig, David; Strese, Steffen; Flatten, Tessa; Da … - In: Long range planning : LRP ; international journal of … 51 (2018) 6, pp. 797-814
Persistent link: https://www.econbiz.de/10011948822
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How do human attitudes and values predict online marketing responsiveness? : comparing consumer segmentation bases toward brand purchase and marketing response
Scheuffelen, Stefan C.; Kemper, Jan; Brettel, Malte - In: Journal of advertising research 59 (2019) 2, pp. 142-157
Persistent link: https://www.econbiz.de/10012109420
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Building an equity story : the impact of effectuation on business angel investments
Schmidt, Sebastian; Bendig, David; Brettel, Malte - In: Journal of business economics : JBE 88 (2018) 3/4, pp. 471-501
Persistent link: https://www.econbiz.de/10011847659
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Share repurchases and myopia : implications on the stock and consumer markets
Bendig, David; Willmann, Daniel; Strese, Steffen; … - In: Journal of marketing 82 (2018) 2, pp. 19-41
Persistent link: https://www.econbiz.de/10011810249
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Performance implications of cross-functional coopetition in new product development : the mediating role of organizational learning
Bendig, David; Enke, Susanne; Thieme, Niklas; Brettel, Malte - In: Industrial marketing management : the international … 73 (2018), pp. 137-153
Persistent link: https://www.econbiz.de/10011904699
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Entrepreneurs' perceived exit performance : conceptualization and scale development
Strese, Steffen; Gebhard, Philipp; Feierabend, David; … - In: Journal of business venturing 33 (2018) 3, pp. 351-370
Persistent link: https://www.econbiz.de/10011855111
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Managing payment transaction costs at multinational online retailers
Grüschow, Robert Maximilian; Brettel, Malte - In: International journal of electronic commerce : IJEC 22 (2018) 1, pp. 125-157
Persistent link: https://www.econbiz.de/10011848499
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Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel; Flatten, Tessa; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
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Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan - 2018
Persistent link: https://www.econbiz.de/10012138973