Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer...

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of...

Introduction -- Strategy -- Strategic analysis -- Case study analysis -- Creating the global organisation -- Creating value in a global context -- Emerging economies -- Strategic agility and design -- Business ethics -- Digital strategy -- Small and medium-sized enterprises -- Strategic...

"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading...