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Consumer behaviour
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Kamakura, Wagner A.
184
Wedel, Michel
57
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19
Du, Rex Yuxing
16
Moon, Sangkil
9
Agrawal, Jagdish
8
Lee, Jonathan
7
Mittal, Vikas
7
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6
Russell, Gary
6
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4
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Ansari, Asim
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Journal of marketing research : JMR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Marketing theory and applications
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Operations research, Management science : OR MS ; the international literature digest
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
1
Real Estate Economics
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ECONIS (ZBW)
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RePEc
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Cross-selling : offering the right product to the right customer at the right time
Kamakura, Wagner A.
- In:
Profit maximization through customer relationship …
,
(pp. 41-58)
.
2008
Persistent link: https://www.econbiz.de/10003754190
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2
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
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3
Reflections on my editorship of JMR and beyond
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 131-132
Persistent link: https://www.econbiz.de/10010348985
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4
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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5
A note on "The use of categorical variables in data envelopment analysis"
Kamakura, Wagner A.
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1273-1276
Persistent link: https://www.econbiz.de/10001060057
Saved in:
6
Concomitant variable latent class models for the external analysis of choice data
Kamakura, Wagner A.
;
Wedel, Michel
;
Agrawal, Jagdish
-
1992
Persistent link: https://www.econbiz.de/10000841986
Saved in:
7
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
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8
Assessing the market value of real estate property with a geographically weighted stochastic frontier model
Samaha, Stephen A.
;
Kamakura, Wagner A.
- In:
Real estate economics : journal of the American Real …
36
(
2008
)
4
,
pp. 717-751
Persistent link: https://www.econbiz.de/10003805199
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9
Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
;
Kamakura, Wagner A.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10003850892
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10
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
Kamakura, Wagner A.
;
Moon, Sangkil
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10003885201
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