Measure twice and cut once : the carpenter's rule still applies
Year of publication: |
2015
|
---|---|
Authors: | Kamakura, Wagner A. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 237-243
|
Subject: | Measurement | Psychometrics | Validity | Reliability |
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