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SYSTEM REFLEXIVE STRATEGIC MARKETING MANAGEMENT
DLIGACH, Andrii A. - In: EcoForum 1 (2012) 1, pp. 1-1
This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of … marketing concept of management comes under review, along with the strategic management approaches to business, buildup and … alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed …
Persistent link: https://www.econbiz.de/10010685858
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СИСТЕМНО-РЕФЛЕКСИВНЫЙ МАРКЕТИНГ В УПРАВЛЕНИИ БИЗНЕСОМ НА ПОСТСОВЕТСКОМ ПРОСТРАНСТВЕ
АЛЕКСАНДРОВИЧ, ДЛИГАЧ АНДРЕЙ - In: Экономические и социальные … (2013) 3, pp. 141-151
В статье представлены результаты исследования причин рыночных провалов и успехов предприятий различных форм собственности в России, Беларуси и Украине....
Persistent link: https://www.econbiz.de/10011226055
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Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.; Gray, Deborah M.; Peltier, Jimmy - In: Journal of strategic management education : JSME 12 (2016), pp. 19-58
Persistent link: https://www.econbiz.de/10011684371
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Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
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The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga; Afanas'jev, Mykola V.; Panchuk, Anastasiia - In: Problems and perspectives in management : PPM ; … 16 (2018) 3, pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
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The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.; David, Fred R.; Davod, Forest R. - In: Journal of strategic marketing 25 (2017) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
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Marketing's contribution from the perspective of marketing executives
Tollin, Karin; Schmidt, Marcus - In: Marketing intelligence & planning 33 (2015) 7, pp. 1047-1070
Persistent link: https://www.econbiz.de/10011447950
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Developing superior value propositions : a strategic marketing imperative
Payne, Adrian; Frow, Pennie - In: Journal of service management 25 (2014) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10010343480
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
Gupta, Harshita; Saumya Singh - In: International journal of Indian culture and business … 21 (2020) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10012510968