Mabillard, Vincent; Pasquier, Martial; Vuignier, Renaud - 2024
-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well … as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic … promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico …
