Purpose – The purpose of this paper is to examine the influence of customer personality and customer relationship proneness (CRP) on customer’s relationship satisfaction (CS) with the firm in emerging economies context. In the study, the authors state that the relationship proneness of the...

This study attempts to find the interplay of cultural factors along with the technological and socioeconomic factors with regard to global diffusion of e-commerce. Many of the past studies on e-commerce diffusion have focused mainly on technological factors, very few studies have considered the...

At present, the online education market in India generates about $200 mn in revenue, and industry experts expect it to touch $1 bn by the end of the decade. A report by National Knowledge Commission (NKC)'s working group on management education foresees threefold increase in demand for...

Rapid economic growth and resulting over consumption have accelerated environmental deterioration worldwide, prompting escalated consumption-related environmental concerns. This study attempts to explore the antecedents of ecologically conscious consumer behavior (ECCB) among young urban...

India needs inclusive growth to pull millions out of poverty. Despite the best efforts of mainstream financial institutions, financial exclusion is depriving millions of poor any chance to attain adequate standard of living. Telecommunication infrastructure growth especially mobile phone...