Purpose – This paper aims to examine hotel star ratings on selected third‐party distribution websites, taking Hong Kong hotels as the sample. Design/methodology/approach – Star rating information from 11 online distribution websites was retrieved and analyzed for all hotels in Hong Kong....

Purpose – The purpose of this study is to assist hoteliers to design hotel rate restrictions that are in the interest of hotels and of customers, under the joint influence of room rates and rate fences. Design/methodology/approach – This study used a questionnaire as the data collection...

Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics and industry professionals have not...

Purpose – This paper aims to explore Chinese hoteliers' perspectives on co‐branding between hotels and products of other industries or sectors. Design/methodology/approach – A survey with both structured and open‐ended questions was distributed to 300 Chinese hotel executive level...

Purpose – The purpose of this study is to examine if consumers have substantially common color preferences in hospitality uniforms for destination brands. Employee uniforms with their dimensions of style, material and color are a crucial part of the coordinated brand message of a business or a...