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Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam; Nair, T. R. Gopalakrishnan - In: International journal of internet marketing and … 8 (2013) 2, pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
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Perceived value of social networking sites (SNS) in students' expressive participation in social movements
Borrero, Juan D.; Yousafzai, Shumaila Y.; Javed, Uzma; … - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 56-78
Persistent link: https://www.econbiz.de/10010336909
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The perspectice of a revised TRAM on social capital building : the case of Facebook usage
Jin, ChangHyun - In: Information & management : the internat. journal of … 50 (2013) 4, pp. 162-168
Persistent link: https://www.econbiz.de/10009748436
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
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Advertising on social network sites : a structural equation modelling approach
Saxena, Anant; Khanna, Uday - In: Vision : the journal of business perspective 17 (2013) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10010357673
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Fan-centric social media : the Xiaomi phenomenon in China
Shih, Chao-ching; Lin, Tom M. Y.; Luarn, Pin - In: Business horizons 57 (2014) 3, pp. 349-358
Persistent link: https://www.econbiz.de/10010359482
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Adoption of social networks in business : study of users and potential users in Oman
Al-Badi, Ali H.; Al-Qayoudhi, Wafa S. - In: International business and economics research journal 13 (2014) 2, pp. 401-417
Persistent link: https://www.econbiz.de/10010363632
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Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria; Pinho, José Carlos - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib; Shasikala Vadivalu - In: International journal of electronic business : IJEB 18 (2023) 4, pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
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Social networking sites and employer branding : a qualitative study of Indian organizations
Nayak, Sunanda; Budhwar, Pawan S. - In: Asian business & management 23 (2024) 2, pp. 237-265
Persistent link: https://www.econbiz.de/10014512831