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The impact of fashion brand sustainability on consumer purchasing decisions

Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17

The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

Persistent link: https://www.econbiz.de/10013273094

Analysing online shopping attributes to influence consumer purchasing for fashion products

Vignali, Gianpaolo; Zhao, Jing; Campaniolo, Daniela - In: International journal of business and globalisation : IJBG 13 (2014) 3, pp. 387-418

Persistent link: https://www.econbiz.de/10011289430

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

The future of sustainable fashion consumption : an empirical investigation

Oncioiu, Ionica - In: EuroEconomica 35 (2016) 1, pp. 67-74

Persistent link: https://www.econbiz.de/10011569416

Staging luxury experiences for understanding sustainable fashion consumption : a balance theory application

Han, Jinghe; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 74 (2017), pp. 162-167

Persistent link: https://www.econbiz.de/10011675566

An exploration of consumers' perceptions towards sustainable fashion : a qualitative study in the UK

Lai, Zhen; Henninger, Claudia E.; Alevizou, Panayiota J. - In: Sustainability in fashion : a cradle to upcycle approach, (pp. 81-101). 2017

Persistent link: https://www.econbiz.de/10012220602

A study on consumers' purchase intentions and willingness to pay more towards eco-fashion clothes

Elmanadily, Dara; El-Deeb, Sara - In: South Asian journal of management : SAJM 29 (2022) 3, pp. 161-190

Persistent link: https://www.econbiz.de/10013465670

Configuring retail fulfillment processes for omni-channel customer steering

Wollenburg, Johannes; Holzapfel, Andreas; Hübner, Alexander - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 540-575

Persistent link: https://www.econbiz.de/10011932690

The impact of brand experiences on brand resonance in multi-channel fashion retailing

Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10011302385

Private and national brand consumers' images of fashion stores

Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341

Persistent link: https://www.econbiz.de/10010224854