Koenigsberg, Oded; Kohli, Rajeev; Montoya, Ricardo - In: Management Science 56 (2010) 3, pp. 485-494
We describe a model examining how a firm might choose the package size and price for a product that deteriorates over time. Our model considers four factors: (1) the usable life of the product, (2) the rates at which consumers use the product, (3) the relation between package size and the...