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Purpose – The purpose of this paper is to provide managerial insights into how consumer goods companies adopt the traditional mini‐sized retail modalities and adjust their strategies to market sachets successfully in the Philippines. Design/methodology/approach – The study uses case...
Persistent link: https://www.econbiz.de/10014674759
Purpose The constantly changing prices, promotions, and packaging options have made decision making more complex for consumers of packaged goods. The purpose of this paper is to explore how price and promotions influence consumer propensity to buy a certain package size....
Persistent link: https://www.econbiz.de/10014668446
We describe a model examining how a firm might choose the package size and price for a product that deteriorates over time. Our model considers four factors: (1) the usable life of the product, (2) the rates at which consumers use the product, (3) the relation between package size and the...
Persistent link: https://www.econbiz.de/10009198196
Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...
Persistent link: https://www.econbiz.de/10015010713
The authors present in this work a proposal that allows establishing the relationships between the facilities location problem and the client allocation within a dense demand environment in territorial design. This proposal can be seen as a basic methodology to give support to the decision...
Persistent link: https://www.econbiz.de/10012042881
partitioning regression estimates, the regression estimation error has no influence on the rate of convergence of the density …
Persistent link: https://www.econbiz.de/10014622235
Beta-sorted portfolios-portfolios comprised of assets with similar covariation to selected risk factors-are a popular tool in empirical finance to analyze models of (conditional) expected returns. Despite their widespread use, little is known of their statistical properties in contrast to...
Persistent link: https://www.econbiz.de/10014480562
Portfolio sorting is ubiquitous in the empirical finance literature, where it has been widely used to identify pricing anomalies in different asset classes. Despite the popularity of portfolio sorting, little attention has been paid to the statistical properties of the procedure or to the...
Persistent link: https://www.econbiz.de/10011538018