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The application of mobile functional near-infrared spectroscopy for marketing research : a guideline
Krampe, Caspar - In: European journal of marketing 56 (2022) 13, pp. 236-260
Persistent link: https://www.econbiz.de/10013502437
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Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 337-342
Persistent link: https://www.econbiz.de/10014333978
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Motivation research in advertising and marketing
Smith, George Horsley - 1954
Persistent link: https://www.econbiz.de/10000674520
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
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Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in advertising research with Chinese consumers
Li, Cong; Yoon, Gunwoo; Petit, John - In: International journal of market research 62 (2020) 4, pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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Global consumer culture and advertising research : editorial
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 505-507
Persistent link: https://www.econbiz.de/10011882025