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Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng - In: Journal of marketing communications 22 (2016) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
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Neurometrics applied to banknote and security features design
Ortuño, Rubén; Sánchez, José M.; Álvarez, Diego; … - 2020
Persistent link: https://www.econbiz.de/10012208159
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Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing
O'Brien, Clarice; Vlachou, Styliani - In: Biometrics and neuroscience research in business and …, (pp. 99-116). 2024
Persistent link: https://www.econbiz.de/10014560327
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Marketing placebo effects : from behavioral effects to behavior change?
Enax, Laura; Weber, Bernd - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10011415784
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503
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Deciphering the complexity of human behaviour and decision-making : towards developing human friendly organisations
Gavalas, Antonis - In: International journal of management and decision making … 21 (2022) 2, pp. 178-194
Persistent link: https://www.econbiz.de/10013256575
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Consumer neuroscience : past, present, and future
Karmarkar, Uma R.; Plassmann, Hilke - In: Organizational research methods : ORM 22 (2019) 1, pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
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An interdisciplinary lens on consciousness : the consciousness continuum and how to (not) study it in the brain and the gut, a commentary on Williams and Poehlman
Plassmann, Hilke; Mormann, Milica - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 258-265
Persistent link: https://www.econbiz.de/10011738747
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Consumer self-control and the biological sciences : implications for marketing stakeholders
Zheng, Yanmei; Alba, Joseph W. - In: Journal of marketing 85 (2021) 4, pp. 105-122
Persistent link: https://www.econbiz.de/10012593257
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Neuroscience research in consumer behavior : a review and future research agenda
Oliveira, Pedro Miguel; Guerreiro, João Pedro Silva Martins - In: International journal of consumer studies 46 (2022) 5, pp. 2041-2067
Persistent link: https://www.econbiz.de/10013412034