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Throwaway history : brand ephe...
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11,668
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5,753
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5,741
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5,721
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5,396
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5,365
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4,727
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4,626
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Esch, Franz-Rudolf
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123
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120
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114
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113
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108
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107
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104
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101
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101
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100
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97
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95
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92
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88
Foxall, Gordon R.
83
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82
Khare, Arpita
81
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80
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78
Laroche, Michel
78
Usman, Osly
78
Loureiro, Sandra Maria Correia
77
Ahlert, Dieter
76
Nayga, Rodolfo M.
74
Wansink, Brian
74
Bagozzi, Richard P.
73
Grewal, Dhruv
73
Bruwer, Johan
72
Paul, Justin
72
Rajagopal
72
Sattler, Henrik
72
Dwivedi, Yogesh Kumar
71
Septianto, Felix
71
Tomczak, Torsten
71
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70
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Edward Elgar Publishing
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Department of Economics, Oxford University
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18
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Psychology & marketing
743
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NBER working paper series
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European Journal of Marketing
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Journal of Consumer Marketing
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Asia Pacific journal of marketing and logistics
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Journal of travel and tourism marketing
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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International Marketing Review
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Journal of fashion marketing and management
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Cogent business & management
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Marketing letters : a journal of research in marketing
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314
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313
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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RePEc
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EconStor
1,846
BASE
563
OLC EcoSci
65
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10
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date (oldest first)
1
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
2
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
3
The impact of cultural variability on
brand
stereotype, emotion and purchase intention
Jakubanecs, Alexander
;
Supphellen, Magne
;
Helgeson, James G.
- In:
Journal of consumer marketing
40
(
2023
)
1
,
pp. 112-123
Persistent link: https://www.econbiz.de/10013536012
Saved in:
4
The spillover effects of prototype
brand
transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
5
Does country of origin affect
brand
associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
6
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
7
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
8
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
9
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
10
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
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