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Predicting market orientation : Chinese retailers in a transitional economy

Sternquist, Brenda J.; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 4/5, pp. 360-378

Persistent link: https://www.econbiz.de/10003977673

Retailers' foreign market entry decisions : an institutional perspective

Huang, Ying; Sternquist, Brenda J. - In: International business review : the official journal of … 16 (2007) 5, pp. 613-629

Persistent link: https://www.econbiz.de/10003570801

The impact of market orientation on Chinese retailers' channel relationships

Chung, Jae-eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-25

Persistent link: https://www.econbiz.de/10009007652

Guanxi practice and Chinese buyer-supplier relationships : the buyer's perspective

Chen, Zhengyi; Huang, Ying; Sternquist, Brenda J. - In: Industrial marketing management : the international … 40 (2011) 4, pp. 569-580

Persistent link: https://www.econbiz.de/10009159486

A mixed-method study of the effects of Guanxi between salespersons and buyers on retailer-supplier relationships in China

Huang, Ying; Sternquist, Brenda J.; Zhang, Chun; … - In: Journal of marketing channels : ... distribution … 18 (2011) 3, pp. 189-215

Persistent link: https://www.econbiz.de/10009271367

The effects of the salesperson’s characteristics on buyer-seller relationships

Choi, Yonghoon; Huang, Ying; Sternquist, Brenda - In: Journal of Business & Industrial Marketing 30 (2015) 5, pp. 616-625

Purpose – This paper aims to examine the influence of the salesperson’s characteristics (organizational commitment [OC] and disposition to innovate) on buyer’s behaviors in buyer – supplier relationships. A model is proposed depicting the effects of the salesperson’s OC and disposition...

Persistent link: https://www.econbiz.de/10014843852