Showing 91 - 100 of 59,825
Persistent link: https://www.econbiz.de/10010207623
Persistent link: https://www.econbiz.de/10010127847
Persistent link: https://www.econbiz.de/10010187441
Persistent link: https://www.econbiz.de/10010359357
Persistent link: https://www.econbiz.de/10010228318
Persistent link: https://www.econbiz.de/10010384998
Persistent link: https://www.econbiz.de/10010387146
Persistent link: https://www.econbiz.de/10010410714
The theory of embedded markets states that economic transactions are embedded in social relationships, and economic actors are influenced by both marketing variables and relationship properties. That is, within an exchange relationship actors derive utility from the attributes of a focal product...
Persistent link: https://www.econbiz.de/10003022906
Persistent link: https://www.econbiz.de/10003726666