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Digitalisierung im Handel : Geschäftsmodelle, Trends und Best Practice

Knoppe, Marc (ed.); Wild, Martin (ed.) - 2018

Dieses Buch zeigt, wie der Handel die richtigen strategischen Weichen stellen und die Möglichkeiten der Digitalisierung zur Steigerung des Kundenerlebnisses nutzen kann. Ausgewiesene Experten untersuchen die Chancen und Risiken der Digitalisierung für Unternehmen und liefern wertvolle Tipps...

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Disentangling the Iipact of omnichannel integration on consumer behavior in integrated sales channels

Trenz, Manuel; Veit, Daniel J.; Tan, Chee-Wee - In: MIS quarterly 44 (2020) 3, pp. 1207-1258

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Environmental sustainability of the last mile in omnichannel retail

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Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail

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Optimal in-store fulfillment policies for online orders in an omni-channel retail environment

Difrancesco, Rita Maria; Van Schilt, Isabelle M.; … - In: European journal of operational research : EJOR 293 (2021) 3, pp. 1058-1076

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"Ship-from-store" strategy in platform retailing

He, Yi; Xu, Qingyun; Shao, Zhen - In: Transportation research / E : an international journal 145 (2021), pp. 1-17

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Customer preferences of multichannel operations in the context of omnichannel world

Öztek, M. Yaman; Çengel, Özgür - In: Managing customer experiences in an omnichannel world : …, (pp. 43-54). 2021

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Consumer behavior in omnichannel retailing

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Customer experience management in omnichannel retailing

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