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Helping online fashion customers help themselves : personalised recommender systems

Pereira, Artur M.; Barros Costa, Evandro de; Vieira, Thales - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 17-33). 2023

Persistent link: https://www.econbiz.de/10013542055

Leveraging a luxury fashion brand through social media

Romão, Maria Teresa; Moro, Sérgio; Rita, Paulo; … - In: European research on management and business economics 25 (2019) 1, pp. 15-22

This research aims to understand how the interactions across several social networks influence the visibility of a luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for modeling the number of likes on Instagram using 365 posts...

Persistent link: https://www.econbiz.de/10011956812

The application of big data in fashion retailing : a narrative review

Madsen, Dag Øivind; Silva, Emmanuel Sirimal; Hassani, … - In: International journal of management concepts and … 13 (2020) 4, pp. 247-274

Persistent link: https://www.econbiz.de/10012514619

Improved forecasting and purchasing of fashion products based on the use of big data techniques

Fallah Tehrani, Ali; Ahrens, Diane - In: Supply Management Research : aktuelle …, (pp. 293-321). 2016

Persistent link: https://www.econbiz.de/10011345711

Cloak or flaunt? : the fashion dilemma

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

Persistent link: https://www.econbiz.de/10009511627

Sustainable fashion consumption and the fast fashion conundrum : fashionable consumers and attitudes to sustainability in clothing choice

McNeill, Lisa S.; Moore, Rebecca - In: International journal of consumer studies 39 (2015) 3, pp. 212-222

Persistent link: https://www.econbiz.de/10011380504

Beyond the fad : a critical review of consumer fashion involvement

Naderi, Iman - In: International journal of consumer studies 37 (2013) 1, pp. 84-104

Persistent link: https://www.econbiz.de/10009713758

Fashion creation and diffusion : the institution of marketing

Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860

Persistent link: https://www.econbiz.de/10009790972

Art, fashion, and anti-consumption

Biehl-Missal, Brigitte - In: Journal of macromarketing : examining the interactions … 33 (2013) 3, pp. 245-257

Persistent link: https://www.econbiz.de/10010126225

Strategic profile for positioning eco-apparel among mainstream apparel consumers

Neupane, Saugat; Chimhundu, Ranga; Kong, Eric - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 229-244

Persistent link: https://www.econbiz.de/10012584778