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Approach or avoidance? : the dual role of face in fashion consumption

Wang, Wangshuai; Zhang, Xin-an; Li, Jie; Sun, Gong - In: Journal of global marketing 33 (2020) 2, pp. 103-124

Persistent link: https://www.econbiz.de/10012292813

Ferdous Custom Made Tailors Fabrics Fashions : new challenges ahead

Ahmed, Jashim Uddin; Ahmed, Ishtiaque; Chowdhury, … - In: Asia-Pacific journal of management research and … 12 (2016) 2, pp. 177-183

Persistent link: https://www.econbiz.de/10011720276

Fashion portals and Indian consumers : an exploratory study on online apparel retail marketing

Kautish, Pradeep; Rai, Sushil Kumar - In: International journal of electronic marketing and … 10 (2019) 3, pp. 309-331

Persistent link: https://www.econbiz.de/10012106629

Omnichannel shopper segmentation in the fashion industry

Mosquera, Ana; Juaneda Ayensa, Emma; Olarte Pascual, … - In: Journal of promotion management : innovations in … 25 (2019) 5, pp. 681-699

Persistent link: https://www.econbiz.de/10012179057

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry

Bläse, Richard; Filser, Matthias; Kraus, Sascha; … - In: Business strategy and the environment 33 (2024) 2, pp. 626-641

Persistent link: https://www.econbiz.de/10014467304

Consumer desires and the fluctuating balance between liquid and solid consumption : the case of finnish clothing libraries

Rosenberg, Laura M.; Weijo, Henri A.; Kerkelä, Iina - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 826-847

Persistent link: https://www.econbiz.de/10014444210

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Persistent link: https://www.econbiz.de/10014530242

New dynamics of e-commerce on the retail industry : analysis of the purchase process of fashion and electronics products

Gonçalves, Rui; Dias, Catarina; Pereira, Leandro; … - In: International journal of economics and business … 27 (2024) 4, pp. 651-672

Persistent link: https://www.econbiz.de/10015063299

Fashion clothing : retailers' perspective and business strategies focusing on market segmentation

Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46

Persistent link: https://www.econbiz.de/10013477545