Do consumers buy own labels differently from the branded goods of manufacturers? Contrary to some of the beliefs currently held in the trade, own labels are found to be bought much like brands, and loyalty is only slightly above average. Usually, own labels are just one item in a repertoire:...

Based on a survey of the Times Top 200 companies, the use, content and attitudes of formal corporate codes of ethics in some of the largest British enterprises are empirically analysed. Looking at the rationale for and against the introduction of codes of ethics, a large umber of industry...

This article is about marketing planning. It is a subject which is ot treated extensively in the literature and is not well understood by many academics and practitioners, according to a well‐known researcher in the field. Major marketing planning problems identified by others are introduced...