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Building customer-brand relationships in the mobile communications market : the role of brand tribalism and brand reputation

Jurisic, Brigita; Azevedo, António - In: The journal of brand management : an international journal 18 (2010/11) 4/5, pp. 349-366

Persistent link: https://www.econbiz.de/10008905661

Kundenbindungsansätze im deutschen TK-Markt im Lichte der Regulierung

Monti, Alessandro; Schäfer, Ralf; Lucidi, Stefano; … - 2013

Persistent link: https://www.econbiz.de/10009737149

Anatomy of a social partnership : a stakeholder perspective

Wilson, Elizabeth J.; Bunn, Michele D.; Savage, Grant T. - In: Industrial marketing management : the international … 39 (2010) 1, pp. 76-90

Persistent link: https://www.econbiz.de/10003954511

Kundenbindung im deutschen Mobilfunkmarkt : Determinanten und Erfolgsfaktoren in einem dynamischen Marktumfeld

Rams, Wolfgang - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001619531

CRM applications: case studies from Greece

Blery, Evangelia K.; Michalakopoulos, Michalis G. - In: Transformations in business & economics : scholarly papers 4 (2005) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10003272931

Effect of Corporate Social Ethical Responsibility on Customer Loyalty : A Survey of Telecommunication Firms in Uasin Gishu County, Kenya

Marita, Marita - 2020

essential commodities of some high value to a customer, particular in telecommunication industry where only one mobile operator … explanatory research design. The study targeted all customers of telecommunication companies in Uasin Gishu County. Stratified … positively affect customer loyalty. It was therefore affirmed that mobile firms providing telecommunication services with higher …

Persistent link: https://www.econbiz.de/10012835952

Impact of proactive postsales service and cross-selling activities on customer churn and service calls

Becker, Jan U.; Spann, Martin; Barrot, Christian - In: Journal of service research 23 (2020) 1, pp. 53-69

Persistent link: https://www.econbiz.de/10012183586

Information and communication technologies in tourism 2002 : proceedings of the International Conference in Innsbruck, Austria, 2002

Wöber, Karl W. (ed.) - 2002

Persistent link: https://www.econbiz.de/10014012950

CRM in Saudi Telecommunication Sector

Muramalla, Venkata Sai Srinivasa Rao; Kumar, G Naveen - 2020

In advent of internationalization of telecommunication sector across the world, quality of services offered has become … service providers in telecommunications to serve better. Perceptions of 85 customers using mobile services in Saudi Arabia are …

Persistent link: https://www.econbiz.de/10014032480

Mehrstufige Marktsegmentierung zur Neukundenakquisition : Am Beispiel der Telekommunikation

Kohrmann, Oliver - 2003

Vor dem Hintergrund zunehmender Marktsättigungstendenzen, insbesondere auch auf dem Telekommunikationsmarkt, wird die Gewinnung attraktiver Business-Kunden zu einer wachsenden Herausforderung für die Unternehmen. Allerdings werden die derzeit im Vertrieb eingesetzten Instrumente dieser Aufgabe...

Persistent link: https://www.econbiz.de/10013509333