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Social customer relationship management : a customer perspective
Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix - In: Journal of hospitality marketing & management 30 (2021) 6, pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
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A detailed behavioral analysis on consumer and customer changing behavior with respect to social networking sites
Sundararaj, Vinu; Rejeesh, M. R. - In: Journal of retailing and consumer services 58 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012430717
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The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
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Understanding the formation process of negative customer engagement behaviours : a quantitative and qualitative interpretation
Zang, Luning; Liu, Yuying; Sun, Xiaojing; Wen, Decheng - In: Total quality management & business excellence 35 (2024) 1/2, pp. 170-201
Persistent link: https://www.econbiz.de/10014513347
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How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu; Lu, Hsiao-Han - In: The journal of brand management : an international journal 31 (2024) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
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User engagement for mobile payment service providers : introducing the social media engagement model
Grover, Purva; Kar, Arpan Kumar - In: Journal of retailing and consumer services 53 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012171981
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: Journal of hospitality marketing & management 28 (2019) 2, pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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The effect of subscriptions on customer engagement
Wu, Banggang; Guo, Gengxuan; Luo, Peng - In: Journal of business research : JBR 178 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10014552022