Similar Search Results

Digital content marketing and EWOM : a mediational serial approach

Hasani, Vjollca Visoka; Zeqiri, Jusuf; Todorovik, Teodora; … - In: Business systems research : a system view accross … 14 (2023) 2, pp. 24-43

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...

Persistent link: https://www.econbiz.de/10014527165

Title redacted : the impact of negative online review censorship

Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585

Persistent link: https://www.econbiz.de/10013393663

Customer engagement and social media : revisiting the past to inform the future

Lim, Weng Marc; Rasul, Tareq - In: Journal of business research : JBR 148 (2022), pp. 325-342

Persistent link: https://www.econbiz.de/10013325487

Driving marketing outcomes through social media-based customer engagement

Kulikovskaja, Viktorija; Hubert, Marco; Grunert, Klaus G.; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014365051

Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka

Sandunima, Kaluarachchi Chamodi; Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73

Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...

Persistent link: https://www.econbiz.de/10015049736

Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship

Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610

Persistent link: https://www.econbiz.de/10015062823

An integrated model for customer's e-loyalty : evidence from online shopping in Vietnam

Ha Nam Khanh Giao; Bui Nhat Vuong - In: International journal of business information systems : … 45 (2024) 3, pp. 297-323

Persistent link: https://www.econbiz.de/10015061794

How hotel companies can foster customer sociability behaviour on facebook?

Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647

Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...

Persistent link: https://www.econbiz.de/10012174909

Customer experience in social commerce websites : toward an integrated conceptual framework

Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62

Persistent link: https://www.econbiz.de/10011867004

A study on the influence of social media marketing activities on customer satisfaction mediated by perceived value in the e-commerce industry

Banerji, Rashi; Singh, Animesh - In: International journal of electronic marketing and … 15 (2024) 4, pp. 415-430

Persistent link: https://www.econbiz.de/10015063994