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Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users
Dashti, Mehdi; Sanayei, Ali; Dolatabadi, Hossein Rezaei; … - In: International journal of business information systems : … 30 (2019) 2, pp. 177-202
Persistent link: https://www.econbiz.de/10012037771
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The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
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The digital self and customer loyalty : from theory to virtual reality
Bischoff, Jared; Berezan, Orie; Scardicchio, Lorenzo - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 220-233
Persistent link: https://www.econbiz.de/10012129491
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel; Mandal, Santanu - In: South Asian journal of global business research : … 5 (2016) 3, pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
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The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua; Chang, Chun-Ming - In: International journal of contemporary hospitality management 28 (2016) 5, pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul; Rahman, Zillur - In: Journal of internet commerce 15 (2016) 1, pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
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Antecedents of hospital brand image and the relationships with medical tourists' behavioral intention
Cham Tat Huei; Lim, Yet-mee; Nai Chiek Aik; Tay, … - In: International journal of pharmaceutical and healthcare … 10 (2016) 4, pp. 412-431
Persistent link: https://www.econbiz.de/10011643495
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011645105