Similar Search Results

Art of using music-product congruence and lyrics in radio-ads

Vashisht, Devika - In: Arts and the market : AAM 12 (2022) 2, pp. 118-132

Persistent link: https://www.econbiz.de/10013373291

Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions

Liebers, Nicole; Breves, Priska; Schallhorn, Christiana; … - In: Journal of promotion management : innovations in … 25 (2019) 6, pp. 783-798

Persistent link: https://www.econbiz.de/10012179066

Music in advertising and consumer identity : the search for Heideggerian authenticity

Abolhasani, Morteza; Oakes, Steve; Oakes, Helen - In: Marketing theory 17 (2017) 4, pp. 473-490

Persistent link: https://www.econbiz.de/10011825047

Pop Lyrics and Mobile Language Learning: Prospects and Challenges

Werner, Valentin; Lehl, Maria; Walton, Jonathan - In: International Journal of Mobile and Blended Learning (IJMBL) 9 (2017) 4, pp. 33-48

Pop lyrics represent a rich, but underused resource in language teaching in both institutional and informal contexts … linguistics, which all provide evidence for the inherent potential of pop lyrics. This paper will first take a closer look at … arguments in favor of exploiting pop lyrics for learning purposes. Next, it will outline gateway steps and potential …

Persistent link: https://www.econbiz.de/10012046422

Are 18 holes enough for Tiger Woods?

Gürtler, Oliver - Volkswirtschaftliche Fakultät, … - 2005

This paper addresses the selection problem in promotion tournaments. I consider a situation with heterogeneous employees and ask whether an employer might be interested in repeating a promotion tournament. On the one hand, this yields a reduction in uncertainty over the employeesâ€™...

Persistent link: https://www.econbiz.de/10005835224

Sharing the greenhouse: Inducing cooperation in a global common

Eldridge, Damien S - Department of Economics and Finance, La Trobe Business … - 2008

Global warming is an example of a global tragedy of the commons. The atmosphere is a global common property resource. The global nature of this resource makes global warming a particularly difficult problem to solve. The reason for this is that there is no world government that can introduce and...

Persistent link: https://www.econbiz.de/10008867929

Level-k reasoning and time pressure in the 11-20 money request game

Lindner, Florian; Sutter, Matthias - Institut für Finanzwissenschaft, Fakultät für … - 2013

Arad and Rubinstein (2012a) have designed a novel game to study level-k reasoning experimentally. Just like them, we find that the depth of reasoning is very limited and clearly different from equilibrium play. We show that such behavior is even robust to repetitions, hence there is, at best,...

Persistent link: https://www.econbiz.de/10010839581

Trust in generosity: An experiment of the repeated Yes-No game

Güth, Werner; Otsubo, Hironori - Wirtschaftswissenschaftliche Fakultät, … - 2014

This paper reports results of a 100-round Yes-No game experiment conducted under the random matching protocol. In contrast to ultimatum bargaining, the responder in the Yes-No game decides whether to accept without knowing the proposer's offer. Although both games have the same solution outcome...

Persistent link: https://www.econbiz.de/10010941103

Are 18 holes enough for Tiger Woods?

Gürtler, Oliver - 2005

Persistent link: https://www.econbiz.de/10010263128

Structural Redesign of Pilot Training and the Automated Aircraft

Petitt, Karlene - In: International Journal of Aviation Systems, Operations … 4 (2017) 2, pp. 32-44

programs to improve pilots' understanding through cognitive load theory, and the power of repetition will be addressed. …

Persistent link: https://www.econbiz.de/10012043086

1
2
3
4
5
6
7
8
9
10
Next
Last