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The Effect of Bi-dimensionalit...
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ECONIS (ZBW)
125
RePEc
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Other ZBW resources
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EconStor
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BASE
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81
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
Saved in:
82
A functional approach to revealed preference
Freer, Mikhail
;
Martinelli, César
-
2018
Persistent link: https://www.econbiz.de/10012065178
Saved in:
83
Polarization and ideological congruence between parties and supporters in Europe
Carroll, Royce
;
Kubo, Hiroki
- In:
Public choice
176
(
2018
)
1/2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10012003046
Saved in:
84
Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.
;
Cornwell, T. Bettina
- In:
Journal of business research : JBR
100
(
2019
),
pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
Saved in:
85
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
86
Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of business ethics : JOBE
153
(
2018
)
2
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011952124
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87
Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa : an illustration from Ghana
Blankson, Charles
;
Nkrumah, Michael Fiifi
;
Opare, Gertrude
- In:
Thunderbird international business review
60
(
2018
)
4
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011952286
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88
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
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89
HRM frames of HR managers and line managers : congruence, consequences and context
Ruël, Huub
;
Gbur, Markus
- In:
European journal of international management : EJIM
11
(
2017
)
5
,
pp. 557-580
Persistent link: https://www.econbiz.de/10011846617
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90
Improving the operationalization of interest congruence using polynomial regression
Nye, Christopher D.
;
Prasad, Joshua
;
Bradburn, Jacob
; …
- In:
Journal of vocational behavior
104
(
2018
),
pp. 154-169
Persistent link: https://www.econbiz.de/10011806965
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