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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek; Sahay, Arvind - In: International journal of Indian culture and business … 13 (2016) 3, pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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A functional approach to revealed preference
Freer, Mikhail; Martinelli, César - 2018
Persistent link: https://www.econbiz.de/10012065178
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Polarization and ideological congruence between parties and supporters in Europe
Carroll, Royce; Kubo, Hiroki - In: Public choice 176 (2018) 1/2, pp. 247-265
Persistent link: https://www.econbiz.de/10012003046
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Authenticity in horizontal marketing partnerships : a better measure of brand compatibility
Charlton, Aaron B.; Cornwell, T. Bettina - In: Journal of business research : JBR 100 (2019), pp. 279-298
Persistent link: https://www.econbiz.de/10012023803
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Interference effects in competitive sponsorship clutter
Boeuf, Benjamin; Carrillat, François A.; Astous, Alain d' - In: Psychology & marketing 35 (2018) 12, pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
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Congruence effects in post-crisis CSR communication : the mediating role of attribution of corporate motives
Kim, Sojung; Choi, Sejung Marina - In: Journal of business ethics : JOBE 153 (2018) 2, pp. 447-463
Persistent link: https://www.econbiz.de/10011952124
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Positioning strategies and congruence in the positioning of high-end indigenous and foreign retailers in sub-Saharan Africa : an illustration from Ghana
Blankson, Charles; Nkrumah, Michael Fiifi; Opare, Gertrude - In: Thunderbird international business review 60 (2018) 4, pp. 535-548
Persistent link: https://www.econbiz.de/10011952286
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018
Persistent link: https://www.econbiz.de/10012115811
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HRM frames of HR managers and line managers : congruence, consequences and context
Ruël, Huub; Gbur, Markus - In: European journal of international management : EJIM 11 (2017) 5, pp. 557-580
Persistent link: https://www.econbiz.de/10011846617
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Improving the operationalization of interest congruence using polynomial regression
Nye, Christopher D.; Prasad, Joshua; Bradburn, Jacob; … - In: Journal of vocational behavior 104 (2018), pp. 154-169
Persistent link: https://www.econbiz.de/10011806965