Purpose: Young consumers are recognized as an important and lucrative segment for the businesses across the globe. While initial steps have been taken to understand them, majority of the existing works consider both Millennials and Generation Z as a single and homogeneous market segment. The...

Purpose: Research investigating turnover intention among frontline employees in the Indian retail industry is scarce. The purpose of this paper is to explore factors affecting withdrawal cognitions among front-end retail employees in India. Design/methodology/approach: Semi-structured...

An event study examines the return behavior of a sample of firms experiencing common type of event, for e.g., earning announcement, stock split, issue of new debt or equity, merger and acquisition and so on. The objective is to asses the significance of the economic event on the market value of...

Social Network Siteshas allowed people to communicate, share, collaborate and publish information. Over the past few years, the availability and usage social network sites has emerged substantially and has led to a shift in cultural, allowing people to connect and collaborate in ways that were...