"This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain...

1. From red square to Nike town : re-enchanting the retail experience -- 2. From Superman to the Invisible Man : imagining the male body in contemporary Russian advertising -- 3. The politics of packaging in post-socialist Russia : labels, logos, locations -- 4. The final frontier : brands and...

Purpose – To evaluate the chances of success for Auchan in Russia, and draw conclusions for retail internationalisation theory. Design/methodology/approach – Provides a comprehensive analysis of the Russian retail landscape and emerging patterns of consumption, especially in the capital...