: imagining the male body in contemporary Russian advertising -- 3. The politics of packaging in post-socialist Russia : labels …, logos, locations -- 4. The final frontier : brands and branding on social media in the new Russia. …

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a … non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through … topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and …