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Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.; Kleiner, David - 1995
Persistent link: https://www.econbiz.de/10000507702
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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Marketing communications : interactivity, communities and content
Fill, Chris - 2009 - 5th ed.
Persistent link: https://www.econbiz.de/10003767204
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Designing an integrated marketing communication process
Kusakatova, Emilija - In: Economic development : journal of the Institute of … 12 (2010) 3, pp. 119-132
Persistent link: https://www.econbiz.de/10009502316
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Information campaigns : means of communication with customers
Dobrescu, Claudia-Nicoleta; Costencu, Mirela - In: Studies and scientific researches / Economics edition / … 18 (2013), pp. 300-305
Persistent link: https://www.econbiz.de/10010358590
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Marketing communications in a post-modern world
Kitchen, Philip J.; Proctor, Tony - In: Journal of business strategy 36 (2015) 5, pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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Marketing communications management : concepts and theories, cases and practices
Copley, Paul - 2004
Persistent link: https://www.econbiz.de/10001897329
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Integrierte Unternehmenskommunikation : theoretische und empirische Bestandsaufnahme und eine Analyse amerikanischer Großunternehmen
Kirchner, Karin - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001579779
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Tailored cheap talk : the effects of privacy policy on ad content and market outcomes
Gardete, Pedro M.; Bart, Yakov - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 733-752
Persistent link: https://www.econbiz.de/10011951235
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The market
Meijer, Fons; Manen, Bert van - 1987
Persistent link: https://www.econbiz.de/10003624488