Similar Search Results

Behavioural Motives of Acquisition of Solar-driven Equipment

Shkurupska Iryna O. - In: Business Inform (2013) 12, pp. 383-388

, in order to create efficient marketing strategy of an enterprise, which sell solar-driven equipment in Ukraine. There are … structure of such motives is determined for each segment individually. In order to choose specific marketing instruments in the … - overcoming which is only possible with the help of certain marketing actions. …

Persistent link: https://www.econbiz.de/10010855648

Managing Behaviour of Retail Trade Consumers

Budnik Maryna M.; Dvalishvili Lada V. - In: Business Inform (2014) 3, pp. 202-207

consumer behaviour using the modern marketing instruments. It develops an improved model of consumer behaviour, which takes … economy, management, marketing, sociology and psychology, which would be applied in practice of management of trade …

Persistent link: https://www.econbiz.de/10010855706

Analisis Faktor-faktor Yang Mempengaruhi Perilaku Konsumen Dalam Keputusan Pembelian Produk Brownies Amanda Pada Konsumen Cabang Abdullah Lubis

Soelistiariny, Bebbie Rulita - 2011

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...

Persistent link: https://www.econbiz.de/10009464207

Advertising and competition in theory practice and public policy

Fulop, C - 1980

This study analyses and compares the theories relating to advertising and competition in economics literature with their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and competition. A survey of the main literature in economic...

Persistent link: https://www.econbiz.de/10009465413

The Management Of Deshopping And Its Effects On Service: a Mass Market Case Study

King, T; Dennis, C; McHendry, J - 2007

Purpose: Deshopping is the return of products, after they have fulfilled the purposefor which they were borrowed. Previous research indicates that deshopping is aprevalent and growing consumer behaviour. This paper examines deshopping from aretail perspective. It is a case study of interviews...

Persistent link: https://www.econbiz.de/10009465507

What triggers consumers' interest toward sustainable tourism?

Brieu, Mélanie; Durif, Fabien; Roy, Jean; Boivin, Caroline - In: International Journal of Sustainable Development 16 (2013) 3/4, pp. 322-334

The purpose of this article is to provide a better understanding of what triggers consumers' interest toward sustainable tourism by identifying the factors which either motivate or demotivate consumers during the purchase decision process relating to sustainable tourism supply options. An...

Persistent link: https://www.econbiz.de/10010754851

The effects of consumers’ ethical beliefs on copying behaviour

Suter, Tracy; Kopp, Steven; Hardesty, David - In: Journal of Consumer Policy 29 (2006) 2, pp. 190-202

Computer technologies, in general, and Internet technologies, in particular, have had a tremendous impact on all aspects of business over the last several years. One area of continued concern is the protection of intellectual properties within the boundaries of these computer-mediated...

Persistent link: https://www.econbiz.de/10005726995

Price and quality of remanufactured products related to consumer behaviour

Wong, Wong Ming; Zeng, Xian-Yang - In: International Journal of Trade and Global Markets 8 (2015) 1, pp. 17-26

The purpose of this study is to explore the purchase behaviour of consumers as it relates to the price and quality of remanufactured products. This study utilises the theoretical framework of the theory of reasoned action to analyse the following variables: two independent variables such as...

Persistent link: https://www.econbiz.de/10011207834

Strategie zachowan konsumpcyjnych seniorow na rynku dobr i uslug konsumpcyjnych. (Strategy of consumer behavior of the elderly on the market of consumer foods and services.)

Bylok, Felicjan - In: Problemy Zarzadzania 1 (2013) 1, pp. 123-142

In the paper entitled: “Strategy of consumer behavior of the elderly on the market of consumer foods and services” the subject matter for analysis was deemed to be the consumer behavior of the elderly. The author is searching for the answer to the following questions: What are the specifics...

Persistent link: https://www.econbiz.de/10011208247

Green economy and social responsibility in the Italian agri-food sector : the focus on the wine sector

Amatucci, Fabio Michele; Pascale, Anna Maria; Serluca, … - In: International journal of globalisation and small … 7 (2015) 3/4, pp. 234-246

Persistent link: https://www.econbiz.de/10011543489