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Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Ligaraba, Neo; Chuchu, Tinashe; Nyagadza, Brighton - In: Cogent Business & Management 10 (2023) 1, pp. 1-17

The paper examines the influence of opt-in e-mail marketing on consumer behaviour. The study attempts to extend the …-mail advertising and intention towards the sender in the context of opt-in email marketing. Data were collected in South Africa through … an online survey of 436 opt-in e-mail marketing subscribers. Structural equation modelling (SEM) was employed to measure …

Persistent link: https://www.econbiz.de/10014527821

Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent Business & Management 10 (2023) 1, pp. 1-22

research is needed to determine how sensory cues can be used in marketing strategies. By applying five sensory marketing to … ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … guidance to scholars and managers interested in improving satisfaction in traditional restaurants through sensory marketing …

Persistent link: https://www.econbiz.de/10014527885

Consumer perceptions matter: A case study of an anomaly in English football

Reade, J. James; van Ours, Jan C. - 2024

In 1983 England's fifth-tier football competition introduced a two-points-for-ahome-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

Persistent link: https://www.econbiz.de/10014547699

Value Co-Creation Processes in Circular Firms : Beyond Organizational Boundaries

Re, Beatrice - 2024

Chapter 1 - Introduction -- Chapter 2 - Theoretical Background -- Chapter 3 - Research Context: Circular Entrepreneurship -- Chapter 4 - Empirical Research. Case studies: Circular Firms -- Chapter 5 - A Framework of Value Co-creation Processes in Circular Firms -- Chapter 6 - Concluding Remarks.

Persistent link: https://www.econbiz.de/10014535155

Integration of Circular Economy Principles in Consumer Behaviour for Electrical and Electronic Equipment

Istudor, Nicolae; Dumitru, Ionel; Filip, Alina; Stancu, Alin - In: Amfiteatru Economic 25 (2023) 62, pp. 48-62

, we conducted quantitative marketing research on a sample of 1005 urban respondents, representative by gender, age, and …

Persistent link: https://www.econbiz.de/10014463414

Organic Food Consumption During the COVID-19 Pandemic. A Bibliometric Analysis and Systematic Review

Cramarenco, Romana Emilia; Burca-Voicu, Monica Ioana; … - In: Amfiteatru Economic 25 (2023) Special Issue No. 17, pp. 1042-1063

The COVID-19 pandemic has generated multiple transformations globally, with isolation periods alternating with those marked by intense social and economic restrictions, having a major impact on economic production and distribution activities, but especially on consumer behaviour. The recent...

Persistent link: https://www.econbiz.de/10014463439