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Opinion leadership and social contagion in new product diffusion

Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212

Persistent link: https://www.econbiz.de/10009006876

The impact of network and recency effects on the adoption of e-collaboration technologies in online communities

Peng, Gang; Woodlock, Peter - In: Electronic markets : the international journal on … 19 (2009) 4, pp. 201-210

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Impact of social networks on diffusion of products

Arai, Yudai; Kajiyama, Tomoko; Ouchi, Noritomo - In: Journal of technology management for growing economies 5 (2014) 1, pp. 35-50

Persistent link: https://www.econbiz.de/10010528467

The adoption of social networking technologies in cinema releases

Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181

Persistent link: https://www.econbiz.de/10009619198

Adoption of social networking sites by Italian

Alarcón-del-Amo, María-del-Carmen; Lorenzo-Romero, Carlota - In: Information systems and e-business management : ISeB 12 (2014) 2, pp. 165-187

Persistent link: https://www.econbiz.de/10010356965

Diffusion of behavior in network games orchestrated by social learning

Huang, Jiaping; Koster, Maurice; Lindner, Ines - 2013

The novelty of our model is to combine models of collective action on networks with models of social learning. Agents are connected according to an undirected graph, the social network, and have the choice between two actions: either to adopt a new behavior or technology or stay with the default...

Persistent link: https://www.econbiz.de/10010227321

With whom do technology sponsors partner during technology battles? : social networking strategies for unproven (and proven) technologies

Cohen, Susan K.; Hsu, Sean T.; Dahlin, Kristina - In: Organization science : a journal of the Institute for … 27 (2016) 4, pp. 846-872

Persistent link: https://www.econbiz.de/10011558695

Peer influence in the diffusion of iPhone 3G over a large social network

Matos, Miguel Godinho de; Ferreira, Pedro; Krackhardt, David - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1103-1133

Persistent link: https://www.econbiz.de/10010433228

Diffusion pattern analysis for social networking sites using small-world network multiple influence model

Kang, Daekook; Song, Bomi; Yoon, Byoungun; Lee, Youngjo; … - In: Technological forecasting & social change : an … 95 (2015), pp. 73-86

Persistent link: https://www.econbiz.de/10011474540

The diffusion of mobile social networking : exploring adoption externalities in four G7 countries

Scaglione, Miriam; Giovannetti, Emanuele; Hamoudia, Mohsen - In: International journal of forecasting 31 (2015) 4, pp. 1159-1170

Persistent link: https://www.econbiz.de/10011474965

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