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Social strategies for information technology adoption : social regulation process of mandated enterprise social network systems

Mola, Lapo; Kaminska, Renata; Richebé, Nathalie; … - In: Technological forecasting & social change : an … 192 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10014443955

Competing diffusions in a social network

Campbell, Arthur; Leister, Matthew; Zenou, Yves - 2022

Persistent link: https://www.econbiz.de/10013252871

Adoption of emerging ICTs : the role of actors in a social network

Awa, Hart Okorie; Ojiabo, Ojiabo Ukoha; Eke, Best C. - In: Cogent business & management 3 (2016), pp. 1-19

This paper uses actor network theory (ANT) to provide further insight into ICT adoption framework by showing how the diverse actors in small service(s) businesses guarantee continuous adoption of emerging ICT amidst many influences. On the basis of purposive sampling, unstructured and...

Persistent link: https://www.econbiz.de/10012036921

Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook

Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489

Persistent link: https://www.econbiz.de/10012509576

Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks

Ratten, Vanessa - In: International journal of social entrepreneurship and … 2 (2013) 5, pp. 476-483

Persistent link: https://www.econbiz.de/10010376708

High-tech entrepreneurial content marketing for business model innovation : a conceptual framework

Mansour, Dina; Barandas, Hortensia - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 296-311

Persistent link: https://www.econbiz.de/10011779162

Strategic uses of social media for improved customer retention

Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011631733

Strategic uses of social media for improved customer retention

Al-Rabayah, Wafaa (ed.); Khasawneh, Rawan Tayseer (ed.); … - 2017

Social media as a new emerging tool of marketing / Rawan T. Khasawneh, Jordan University of Science and Technology … Tai'f, Saudi Arabia, Rawan Khasawneh, Jordan University of Science and Technology, Jordan -- Marketing on tumblr : where …

Persistent link: https://www.econbiz.de/10011617754

Innovations in communication and advertising : a perspective from small firms in southern Brazil

Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339

Persistent link: https://www.econbiz.de/10012139699

Virtual entrepreneurship and e-residency adoption

Uljala, Linda; Scupola, Ada - In: Network, Smart and Open : Three Keywords for …, (pp. 71-84). 2018

Persistent link: https://www.econbiz.de/10013357267