Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbung als Investition
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Großbritannien
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
more ...
less ...
Online availability
All
Free
4
Type of publication
All
Article
383
Book / Working Paper
199
Type of publication (narrower categories)
All
Hochschulschrift
30
Article in journal
4
Aufsatz in Zeitschrift
4
Mikroform
2
Arbeitspapier
1
Aufsatzsammlung
1
Bericht
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Working Paper
1
more ...
less ...
Language
All
Undetermined
448
English
66
German
65
French
2
Swedish
1
Author
All
Simon, Julian Lincoln
10
Korndörfer, Wolfgang
8
Bass, Frank M.
5
Barban, Arnold M.
4
Dhalla, Nariman K.
4
Lambin, Jean-Jacques
4
Silk, Alvin J.
4
Weiss, Doyle L.
4
Backman, Jules
3
Bogart, Leo
3
Broadbent, Simon
3
Buzzell, Robert D.
3
Clarke, Darral G.
3
Cohen, Dorothy
3
Comanor, William S.
3
Dunn, S. Watson
3
Ehrenberg, A. S. C.
3
Grass, Robert C.
3
Hermanns, Arnold
3
Houston, Franklin S.
3
Kuehn, Alfred A.
3
Little, John D. C.
3
Metwally, M. M.
3
Palda, Kristian S.
3
Picconi, Mario J.
3
Sandage, Charles Harold
3
Simon, Julian L.
3
Wallace, Wallace H.
3
Ward, Ronald W.
3
Wilson, Thomas A.
3
Winer, Russell S.
3
Woodside, Arch G.
3
Aaker, David A.
2
Alewell, Karl
2
Bearden, William O.
2
Bender, Ulrich
2
Benson, Purnell H.
2
Bhattacharyya, M. N.
2
Blattberg, Robert C.
2
Borden, Neil H.
2
more ...
less ...
Institution
All
American Management Association
2
Select Committee on Small Business, U.S. Senate, 88. Congr., 1. sess.
2
A. C. Nielsen Company GmbH
1
Advertising Research Foundation report
1
American Enterprise Institute for Public Policy Research
1
American Marketing Association
1
Association Nationale Advertisers
1
Association of the Bar of the City of New York
1
Bristol-Myers
1
Committee on Advertising
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences
1
Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, a statutory college of the State University, Cornell University
1
Division of Research, Graduate School of Business Administration, University of Michigan
1
Economists Advisory Group
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Great Atlantic & Pacific Tea Co., inc. Progressive Grocer Magazine
1
Gruner + Jahr AG & Co, Marketing Service
1
Industriens utredningsinstitut <Stockholm>
1
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Marketing Conference of the National Industrial Conference Board
1
Marketing Science Institute, staff report
1
Mid-Northumberland Arts Group
1
Progressive Grocer Magazine
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
Universität Zürich
1
Yankelovich, Skelly & White, Inc.
1
more ...
less ...
Published in...
All
Journal of advertising research
61
Journal of marketing research : JMR
33
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
17
The journal of business : B
15
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
9
The journal of industrial economics
7
The review of economics and statistics
7
Absatzwirtschaft
6
Decision sciences : DS
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Operations research
6
Southern economic journal
6
Readings in advertising and promotion strategy
5
Business horizons
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
Abhandlungen zur Werbewissenschaft und Werbepraxis
3
American journal of agricultural economics
3
Business review
3
Journal of accounting research
3
Journal of retailing
3
Sloan management review
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
The quarterly journal of economics
3
Absatzpolitik und Distribution : Karl Christian Behrens zum 60. Geburtstag
2
Annales de sciences économiques appliquées
2
Betriebswirtschaftliche Schriften : BWS
2
California management review
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Issues in advertising : the economics of persuasion ; [a conference spons. by the American Enterprise Institute for Public Policy Research]
2
Journal für Marktforschung
2
Journal of business economics : JBE
2
Journal of political economy
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
more ...
less ...
Source
All
ECONIS (ZBW)
582
Showing
51
-
60
of
582
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Economic analysis for marketing decisions
Palda, Kristian S.
-
1969
Persistent link: https://www.econbiz.de/10000569399
Saved in:
52
Buying behavior and marketing decisions
Wasson, Chester R.
;
MacConaughy, David H.
-
1968
Persistent link: https://www.econbiz.de/10000570373
Saved in:
53
Die Messung des Werbeerfolges
Hilse, Heidegret
-
1970
Persistent link: https://www.econbiz.de/10000570683
Saved in:
54
The management of advertising
Simon, Julian Lincoln
-
1971
Persistent link: https://www.econbiz.de/10000572096
Saved in:
55
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
Saved in:
56
Measuring advertising effectiveness. Selected readings
Wheatley, John J.
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10000575781
Saved in:
57
Advertising
Longman, Kenneth A.
-
1971
Persistent link: https://www.econbiz.de/10000576373
Saved in:
58
Die Werbeerfolgskontrolle in der Industrie. Eine empirische Untersuchung
Hörschgen, Hans
;
Gaiser, Brigitte
;
Strobel, Karl
-
1981
Persistent link: https://www.econbiz.de/10000577162
Saved in:
59
Die Erfassung von Carryover-Effekten im Marketing : kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
Langkamp, Peter
-
1984
Persistent link: https://www.econbiz.de/10000004550
Saved in:
60
Die Bestimmung der Werbeaussage als ein absatzpolitsches Entscheidungsproblem
Oelker, Fritz Peter
-
1979
Persistent link: https://www.econbiz.de/10000007031
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
