Purpose – The purpose of this paper is to develop a motivation preferences scale and identify different groups' motivation preferences. Design/methodology/approach – Song Lianke designed a motivation preferences scale in 2002. Authors developed this scale by factor analysis in 2006....

This paper investigates technology investment under flexible capacity strategy with demand uncertainty. Technology investment enables a firm to reduce its total production cost, while flexible capacity strategy aims to reduce a firm׳s production waste by postponing production until demand is...

Purpose The purpose of this paper is to identify the double-edged sword of customer involvement (perceived relationship quality and coordination cost) in new service development in the hotel industry, and to explore when customers should be involved from the service provider’s view....

In today's turbulent environment, customers are playing a more important role in competition, which can be reflected by customers as co‐producer, value co‐producer, or co‐developer of knowledge and competencies, etc. Accordingly, business priority should be given to what customers really...

Purpose This study aims to explore the antecedents of perceived value and the moderating effect of trust and the relationship between these antecedents and perceived value in the context of the service sector. Design/methodology/approach The multivariate statistical analysis technique of...

Unlike previous studies which emphasize market oriented performance from the perspective of firms or customers, but mainly internally, the paper proposes that firms should prioritize customer‐focused performance defined totally externally from the perspective of targeted customers, which are...