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Corporate social responsibility, customer orientation, and the job performance of frontline employees

Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - 2013

A study involving a Global 500 company finds that frontline employees' perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees identify...

Persistent link: https://www.econbiz.de/10010352094

Using corporate social responsibility to win the war for talent

Bhattacharya, C. B.; Sen, Sankar; Korschun, Daniel - In: MIT sloan management review 49 (2007/08) 2, pp. 37-44

Persistent link: https://www.econbiz.de/10003786504

Stakeholder-centricity : managing sustainability successfully

Korschun, Daniel; Bhattacharya, C. B.; Sen, Sankar - In: Sustainability Management : nachhaltige und …, (pp. 231-256). 2013

Persistent link: https://www.econbiz.de/10009714511

How virtual corporate social responsibility dialogs generate value : a framework and propositions

Korschun, Daniel; Du, Shuili - In: Journal of business research : JBR 66 (2013) 9, pp. 1494-1504

Persistent link: https://www.econbiz.de/10009757057

An exploratory study of stalled relationships among art museum members

Reavey, Brooke; Howley, Michael J.; Korschun, Daniel - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 90-100

Persistent link: https://www.econbiz.de/10010351674

Corporate social responsibility, customer orientation, and the job performance of frontline employees

Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - In: Journal of marketing 78 (2014) 3, pp. 20-37

Persistent link: https://www.econbiz.de/10010360452

Spillover of social responsibility associations in a brand portfolio

Wang, Wenling; Korschun, Daniel - In: The journal of product & brand management 24 (2015) 6, pp. 596-609

Persistent link: https://www.econbiz.de/10011481831

Corporate social responsibility, customer orientation, and the job performance of frontline employees

Korschun, Daniel; Bhattacharya, C. B.; Swain, Scott D. - 2013

A study involving a Global 500 company finds that frontline employees’ perceptions of corporate social responsibility (CSR) can contribute to their customer orientation (self-rated) and objective job performance (supervisor-rated) by activating social identification processes. Employees...

Persistent link: https://www.econbiz.de/10009237945

Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives

Bhattacharya, C. B.; Korschun, Daniel; Sen, Sankar - In: Journal of business ethics : JOBE 85 (2009), pp. 257-272

Persistent link: https://www.econbiz.de/10003840973

Integrating social responsibility and marketing strategy : Report No. 03-119

Dong, Weimin; Du, Shuili; Korschun, Daniel - In: MSI reports : working paper series (2003) 4, pp. 3-21

Persistent link: https://www.econbiz.de/10002090462