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Leveraging social media metrics in improving social media performances through organic reach : a data mining approach

Huang, R. Jen-peng; Depari, Genesis Sembiring; Riorini … - In: The review of economic and business studies : REBS 11 (2018) 2, pp. 33-48

Persistent link: https://www.econbiz.de/10012007286

Social media analytics : literature review and directions for future research

Rathore, Ashish K.; Kar, Arpan Kumar; Ilavarasan, P. … - In: Decision analysis : a journal of the Institute for … 14 (2017) 4, pp. 229-249

Persistent link: https://www.econbiz.de/10011879434

Factors influencing hotels' online prices

Moro, Sérgio; Rita, Paulo; Oliveira, Cristina - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 443-464

Persistent link: https://www.econbiz.de/10011880439

Don't mention it? : analyzing user-generated content signals for early adverse event warnings

Abbasi, Ahmed; Li, Jingjing; Adjeroh, Don; Abate, Marie; … - In: Information systems research : ISR 30 (2019) 3, pp. 1007-1028

Persistent link: https://www.econbiz.de/10012118911

User response to e-WOM in social networks : how to predict a content influence in Twitter

Dahka, Zohreh Yousefi; Hajiheydari, Nastaran; Rouhani, Saeed - In: International journal of internet marketing and … 14 (2020) 1, pp. 91-111

Persistent link: https://www.econbiz.de/10012200014

From data to dollar : using the wisdom of an online tipster community to improve sports betting returns

Gruettner, Arne; Wambsganss, Thiemo; Back, Andrea - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 314-338

Persistent link: https://www.econbiz.de/10012504428

Automated feature extraction from social media for systematic lead user identification

Pajo, Sanjin; Vandevenne, Dennis; Duflou, Joost - In: Technology analysis & strategic management 29 (2017) 6, pp. 642-654

Persistent link: https://www.econbiz.de/10011711354

Does user generated content characterize millennials' generation behavior? : discussing the relation between sns and open innovation

Saura, José Ramón; Debasa, Felipe; Reyes-Menendez, Ana - In: Journal of open innovation : technology, market, and … 5 (2019) 4/96, pp. 1-15

The millennial generation plays a leading role in today’s connected world in which exists a confluence of numerous technologies and the internet in science, economy and innovation. This study aimed to identify the key factors that characterize the millennial generation within the online...

Persistent link: https://www.econbiz.de/10012126299

Electronic commerce information personalised recommendation method based on social network data mining

Wen, Ping; Ding, Ding - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 299-311

Persistent link: https://www.econbiz.de/10015066183

Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing

Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179

Persistent link: https://www.econbiz.de/10015066821