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An integrated framework for design perception and brand equity
Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009270382
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Marketing of services : retailing and health care
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299913
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International and cross-cultural marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299916
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299927
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Research methodology : research design and data analysis
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299963
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009300114